About Tina…one of the first to work in Marketing Procurement over 30 years ago.

“Tina is friendly, collaborative, and an excellent listener. She really took the time to understand the challenges we faced as an internal creative team and helped to lead us through a successful pitch process to ensure we’ve got the right long-term agency partner. She knows EVERYONE and her network of connections in the industry allows her to efficiently navigate the market and negotiate great contracts. Her ability to collaborate and willingness to go the extra mile makes her an absolute joy to work with.”

Carol Feeley – ECD @ innocent drinks

“Tina worked with Scholl on our creative pitch for UK, Europe and Asia. She was excellent for us in giving insight into different agencies and their models, but equally as good at working with agencies to understand costs and flag up any potential issues in RFIs so they could make adjustments to keep them on track. I really value Tina’s unique expertise in both managing the process and being all over the detail with costs. With a keen wit and eye for moments to lighten the mood, she is also immensely fun to work with!”

Adrian Mooney CMO, Scholl

About Tina…one of the first to work in Marketing Procurement over 30 years ago.

“Tina is friendly, collaborative, and an excellent listener. She really took the time to understand the challenges we faced as an internal creative team and helped to lead us through a successful pitch process to ensure we’ve got the right long-term agency partner. She knows EVERYONE and her network of connections in the industry allows her to efficiently navigate the market and negotiate great contracts. Her ability to collaborate and willingness to go the extra mile makes her an absolute joy to work with.”

Carol Feeley – ECD @ innocent drinks

“Tina worked with Scholl on our creative pitch for UK, Europe and Asia. She was excellent for us in giving insight into different agencies and their models, but equally as good at working with agencies to understand costs and flag up any potential issues in RFIs so they could make adjustments to keep them on track. I really value Tina’s unique expertise in both managing the process and being all over the detail with costs. With a keen wit and eye for moments to lighten the mood, she is also immensely fun to work with!”

Adrian Mooney CMO, Scholl

I established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn’t a category of marketing that I haven’t procured. I was the first Procurement person to work agency side at Grey Advertising as their Commercial Director. I then did the same role at Lowe Advertising. An experience that taught me how agencies work commercially.

In 2006 I set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients. I work at a strategic level to help identify what is required to make marketing procurement a success in an organisation. Market knowledge and stakeholder engagement being some of my key attributes. I manage and work alongside clients and agencies.

Photograph credit @ Rankin
Tina Fegent

I established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn’t a category of marketing that I haven’t procured. I was the first Procurement person to work agency side at Grey Advertising as their Commercial Director. I then did the same role at Lowe Advertising. An experience that taught me how agencies work commercially.

In 2006 I set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients. I work at a strategic level to help identify what is required to make marketing procurement a success in an organisation. Market knowledge and stakeholder engagement being some of my key attributes. I manage and work alongside clients and agencies.

Photograph credit @ Rankin
Tina Fegent 2023

I have chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006.

I was a key contributor to the Magic and Logic initiative and am a regular speaker globally on Marketing Procurement and have been awarded both a Fellowship and a Lifetime Honorary Membership to CIPS.

I was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant. In 2018 I was the first Marketing Procurement person to appear in Campaign’s Annual A List of the most powerful people in the Advertising industry.

I support the Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.

I have chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006.

I was a key contributor to the Magic and Logic initiative and am a regular speaker globally on Marketing Procurement and have been awarded both a Fellowship and a Lifetime Honorary Membership to CIPS.

I was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant. In 2018 I was the first Marketing Procurement person to appear in Campaign’s Annual A List of the most powerful people in the Advertising industry.

I support the Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising.

Why work with me?

  • The best possible advice.

  • Balanced and insightful advice based on that professional experience.

  • Consulting services for all aspects of the procurement relationship.
  • From internal customer requirements through to supplier relationship management.
  • Over 30 years experience working on both sides of the client / agency relationship.

  • Always taking both perspectives into account – giving tangible effective solutions and positive outcomes.
  • Friendly and honest advice given through a dynamic working relationship.
  • Working collaboratively with my clients to help them get the most from their relationships.

Why work with me?

  • The best possible advice.

  • Balanced and insightful advice based on that professional experience.

  • Consulting services for all aspects of the procurement relationship.
  • From internal customer requirements through to supplier relationship management.
  • Over 30 years experience working on both sides of the client / agency relationship.

  • Always taking both perspectives into account – giving tangible effective solutions and positive outcomes.
  • Friendly and honest advice given through a dynamic working relationship.
  • Working collaboratively with my clients to help them get the most from their relationships.

Recent clients

Tritax Symmetry client logo
Fujifilm client logo
SSE Client Logo
Scholl client logo

Recent clients

Tritax Symmetry client logo
Fujifilm client logo
SSE Client Logo
Scholl client logo