I believe in offering friendly and honest advice and work collaboratively with my clients to help them get the most from their relationships. So, whichever side of the relationship you represent, I'd love to hear from you.
“I am pleased to be partnering with the AAR on their Agency Benchmark Audit. For clients we are benchmarking the people, the production and the performance of the agency.” Further details can found here: aargroup.co.uk.
Testimonials: highly professional, great fun, well connected.
“Santander and Engine had been partners for a number of years and, in that time, formed a successful working relationship. Both parties were happy with the arrangement and wanted to see how we could make it better for the future. AAR was instructed to conduct a full benchmarking exercise covering everything from agile ways of working, production arrangements and financials. The response was clear, concise and with very useful direction on areas for improvement. Vicky, Paul and Tina took the time to understand the work we do with Santander, and the team, on both sides. They interrogated everything. No stone was left unturned and, therefore, they were able to recommend a number of areas for development that we all felt can further enhance the way we work together.”
“I worked with Tina on the review of all our marketing suppliers. She understood the John Lewis Partnership, it’s ways of working and the importance and value that we place on key marketing relationships. She worked with us to understand and challenge where appropriate, and provided great market insight and benchmarking and analysis across a range of categories such as media, advertising, publications and production. We delivered great results together and I hope our paths cross again.”
Tina brings more than 20 years of marketing procurement insight and experience from her roles within blue chip, international marketing-led companies together with her unique perspective and take on how communications agencies actually work – knowledge gained from working on the inside. Tina’s approach is direct, pragmatic, collaborative and highly professional. She is also great fun to work with, extremely well-connected within her own professional community and with the wider agency / marketing community, and great value for money!
Having worked with me at Orange and also procurement at Lowe Advertising, Tina understands the agency cost base inside out. She is great fun to work with and a real asset on any pitch. Happy to highly recommend Tina to any client team.
Having put real effort into developing a great working relationship with Marketing, the Procurement team were ready to move up and take responsibility for commercial relationships with Clarks’ key Agencies. To make sure we got up to speed quickly I needed someone with great insight into the workings of Agencies, an approach that helped my team develop their own capacity and skills, and bit of procurement nous! A tricky brief, but Tina delivered. We will work together again.
Matt Turner, Procurement & Social Responsibility Manager, Clarks
Tina worked with us on a review of our Agency roster, resulting in a multiplicity of pitches and deals to be done across the spectrum of marketing services. Tina was fun, enthusiastic, knowledgeable and credible with both key stake-holders and the Agencies, this was underpinned by her ongoing market knowledge and networking allied to her depth of experience. Tina can clearly understand the strategy challenges and articulate these into clear and deliverable improvement actions. A positive consulting experience